Saturday, December 16, 2006

Innovators Dilemma : To continue innovate or to innovate and build a business around it

I met two innovators yesterday. Their innovations are not in the high tech area. In India these innovators are called grass root innovators. They attack the problem that the big businesses have not solved. Either out of ignorance or not considering it sustainable the big businesses have not reached out to them. Out of these two, one is an innovator turned entrepreneur and another is an innovator who continues (and wants) to be an innovator.

Mr. Mansukhbhai is an innovator who has spent about 10+ year working on innovating a machine that allows better/faster/cheaper cotton striping and he has made a business out of making this machine. He has turnover of good healthy 1+ crores a year.

The other gentleman, Mr. A patel is in an innovator who loves to be an innovator He is not as rich in Rs. term as Mr. Mansukhbhai, but Mr A has innovated to solve common problems of life such as natural water cooler that cools the air and allows to drink cooler water. Mr. A has a lot of other innovations under his belt and continues to innovate.

There were some commonalities between both these gentlemen. Both began by saying the did not go to school (traditional) to learn innovation, both were not that grateful to the system who may have helped them in creating their ideas to real life products, both had fear of mistrust working with others, both seemed to be good at understanding problems of people they worked with but when it came to the their potential markets they did not know the world around, both attributed their success to their hardship and their learning from school of life and not traditional system.

While there were commonalities among both there were also individualities of each of these innovators, they had their own way of developing idea(s) and enjoying success. They had their own attitude and aspirations. They had their own way of looking at a problem and solving the problem. They also had their own way of picking and choosing innovations.

More on mansukhbhai and Mr A Patel to follow…

1 comment:

Raju Komaravolu said...

Very interesting.

Key take-aways to reiterate-

1.A real appreciation of issues that plague people and willingness to get involved with it.

2.Grass root problem solving;clear out of the box thinking

3.Commercial success depends on how markets are identified and gearing up to meet demand continuously.

thats one approach to morph innovation into an enterpise?