The learning continues : BOP is it a myth?

We at IIMA can say learning never stops and student sleep seldom. This term is called PTM, Preparing for top management. So far the learning has been on matching and above IIMA quality. We have subjects such as SCG, TOP and M&A each at the core of a top manager’s day to day job.

Take instance SCG, Strategies for corporate growth, a course by prof. Kale from Umich also an iima alumni and a visiting faculty at Wharton has changed the thought process for growth strategies. One such class had a topic at core of my heart. BOP, bottom of the pyramid.

The class debate was geared toward is BOP an opportunity and is the hype overcreated. I had read the book as a product design for BOP and not as strategy, but the whole world has taken the book as BOP strategy. I think that’s where the problem with BOP is. Taking it on face value. Simillar thing came out from or debate

I have written the praises of BOP, Some of the –ves of BOP are

1. Is the market as large as it’s claimed to be (also questioned by CKP’s colleague at umich)

2. Are MNE geared to implement BOP or is it more an agile organization’s forte

3. Is the experience/value lesson transferable to upstream market (CKP may say he does not claim that)

4. Is it a strategy or just product design framework? (my own opinion)